I’m definitely not trying to tell you about a brand new social media site called Pinterest. Instead, I want to focus on how brands are embracing Pinterest and what that means for your group. As a youth leader you need to consider Pinterest as more of an instrument that you can connect with parents over. As of now, Pinterest primarily reaches adults 25-45.

The Basics

-Content is organized by boards that work as categories.
-Each piece of content is called a pin.
-Users can like your pin as well as share it on twitter and facebook with their friends.
-Users can follow your boards out of the overflow of shared interests.
-Pins originate from a website and use images that relate to the content.

How are brands using Pinterest?

Gap has created a balance of boards by pinning images and links to key products while at the same time creating boards of customers in Gap clothing, as well as boards that are not self-serving about candy, snow, and denim.

GE has created boards for vintage images of products, quotes from innovators, snapshots of their employee cafeteria, & impressive machines.

You can also look into brands; Etsy, Whole Foods, & Unicef to see what they’re doing.

What does it mean for my group?

1. You need a website with blogging functionality or you can pin content from other sites if you’re not interested in creating content yourself.
2. Create or find blog posts centered on content related to your group’s identity or interests and most importantly, content that is useful.
3. Diversify your boards and represent categories that meet felt needs, offer advice, give tips, or share information your families or audience will care about.
4. Pin with consistency so that you maintain presence. If you don’t have margin for this consider offering this opportunity to a volunteer already on Pinterest.
5. Use your blog posts as pins within your boards so that people can click back to your site allowing for more dialogue and interaction.
6. Let your audience know you’re on Pinterest by sharing the boards and url with them. As they share your pins others will follow you and experience your content.
7. Be mindful of your pins and your audience by not spamming them with group centric pins. Think through their interests and behaviors being generous and selfless with your pins. This makes the self serving pins more tolerable.

Me on Pinterest. The Stash on Pinterest.


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