TUESDAY TRENDS: POINT, KNOW, BUY

I posted yesterday about my panel discussion at the YoungLife All Staff Conference on social media trends with teens. In that post I revealed a new installment for the Stash. Every Tuesday I’m going to post up the latest trends in social media or tech that impact teens and create opportunities for youth leaders.

Today’s Tuesday Trends is on the micro tend know as “Point, Know, Buy.”

Millennials as well as Digital Natives are turning to smart phones and hardware that enable them to gather information quickly. Brands and app builders are utilizing QR codes, visual search tools, tags, and augmented reality to give consumers instant access to product information, availability, recommendations, story, and product application in the palm of your hands.

Examples

WordLens is an app that allows anyone to scan a sign in any language and have the image instantly translated to their native tongue. Users “point” and “know” what they can’t read instantly.

FindMyFace creates digital tags of you in every photo where your face appears. Google hopes that anyone will eventually be able to “point” at your face on a photo and “know” every instance of your image presence on the internet. Scary.

Blippar is an augmented reality app that allows consumers to scan a product on the shelf and experience additional product offerings such as recipes and infield uses.

Amazon Flow & Ebay have apps or emerging apps that allow consumers to scan a product anywhere and see product reviews, cheaper offers, and purchase walls outside of the store that may benefit them.

Adidas has also gotten into the game by serving up an app that allows users to scan an image of any shoe and find a comparable adidas offering to purchase.

Yesterday my QRAWR stickers came in the mail. The sticker is a QR code connected to me. I can stick the label anywhere such as a bridge or location sensitive spot. When anyone scans the sticker they are given the opportunity to create content about the location. Posts are built on that location creating online content. You can use this in a store or at a location where you want to create content.

Implications

As “Point, Know, & Buy” apps emerge youth leaders will have the opportunity to join the game, tweaking apps to create experiences for students. More and more of these kinds of apps, specific and non-specific will be created to feed the insatiable desire of digital natives to hack opportunity.

You’re youth activity one night, may focus on the result of homework assignments you gave students as they were sent out to teaching style based experiences where their thoughts on life and issues were shaped in app interfaces and location interactions.

The tweak will be the key as you seek to integrate digital native behavior into spiritual experience and environments. Get ready.

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4 Responses to “TUESDAY TRENDS: POINT, KNOW, BUY”

  1. Samuel Sutter January 31, 2012 at 2:01 pm #

    I’m skeptical – I wonder if this kind of thing will catch on with kids – I predict a pendulum swinging in the other direction soon.

  2. chadswanzy January 31, 2012 at 2:05 pm #

    I don’t think it will happen quickly but it will happen as apps, brands, and stores encourage integration. Students will be interested in point, know, and buy on items that interest them. The new economy of free will push the practice and grease the wheels to purchase. Noise trade and Day Trotter are great examples of how teens will be pulled into the ease of clicking, receiving, and eventually paying for things that they find attractive. Millennials are already eating this stuff up.

  3. jeremy January 31, 2012 at 3:41 pm #

    so can i get a QR and make it (when scanned) go to a youtube video of me talking about our youth group, when/where we meet, what we are studying etc… if so how and is it expensive?

  4. chadswanzy January 31, 2012 at 3:43 pm #

    try the qrawr app.. but there are plenty of qr code genrators… sounds like a great idea

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