THOUGHTS ON LOGOS AND REDESIGN




One of the leading thoughts in youth work is the idea that as a group you have to have a great logo. Often times a design firm or expert is brought in to create a logo. Some logos out there were created in the 80’s, 90’s and maybe even in the 70’s! ugh. I want to set you free and help you realize that it’s totally ok and maybe even more relevant to think in terms of redesigning your logo constantly. Don’t let money get in the way either. There are students in your group who could sit down on a mac or even a piece of paper and make some killer adaptations to create visual diversity. It does help to have an anchor, like the name, but let it be only that. With that anchor you can wrap and rewrap the look for seasonal, event, and venue reasons. MTV is a great example of logo adaptation. No, I’m not advocating the message. I’m simply showing you that it works and gives life to print, media, and digital content for your group.

Be bold and think of ways or grab your students to help you try different stuff. Some of you can even use this post as reasons to let go of the old stagnant logo that you don’t even know who the creator is. Just a thought. IMAGE VIA NOTCOT








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4 Responses to “THOUGHTS ON LOGOS AND REDESIGN”

  1. Cooper October 4, 2011 at 10:12 pm #

    I am studying Graphic Design and in my free time am more than willing to design some logos, they are my favorite projects. I would love to be able to add some more stuff to my portfolio which I of course have for you to see if interested. I would be willing to do it for free, a couple extra bucks would be nice too though :).

  2. Adam October 5, 2011 at 8:45 am #

    Cooper… our church and youth group is actually looking to have our logos and branding re-done. so if you are interested. please shoot me an email – wade fears@gmail.com

    thanks!

  3. T.J. Woodard October 5, 2011 at 9:09 am #

    Adam you beat me to it brother. Coop we’ve had a long-standing logo that I would love to see re-interpreted. If something you design winds up being our new go-to we will definitely pay you what we can.
    Hit me up at tj@blufffirst.com

  4. Cooper October 5, 2011 at 11:00 am #

    Just contacted you both by email. More than willing to set aside some time for you guys.
    If for some reason you didn’t get the email or need more information just let me know CooperScottMiller@Gmail.com

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