One of the leading thoughts in youth work is the idea that as a group you have to have a great logo. Often times a design firm or expert is brought in to create a logo. Some logos out there were created in the 80’s, 90’s and maybe even in the 70’s! ugh. I want to set you free and help you realize that it’s totally ok and maybe even more relevant to think in terms of redesigning your logo constantly. Don’t let money get in the way either. There are students in your group who could sit down on a mac or even a piece of paper and make some killer adaptations to create visual diversity. It does help to have an anchor, like the name, but let it be only that. With that anchor you can wrap and rewrap the look for seasonal, event, and venue reasons. MTV is a great example of logo adaptation. No, I’m not advocating the message. I’m simply showing you that it works and gives life to print, media, and digital content for your group.
Be bold and think of ways or grab your students to help you try different stuff. Some of you can even use this post as reasons to let go of the old stagnant logo that you don’t even know who the creator is. Just a thought. IMAGE VIA NOTCOT