Youtube user “relishashley” put together a great satirical piece called “Pink Ponies.” Watching Pink Ponies will instantly make you think of the average credit card commercial but it’s an even better illustration of understanding how to keep your promotional efforts from becoming too over hyped. You never want to find yourself in a place where you depended on hype so much that your organization now looks like a cheap and shallow used car sales event. Here are a few rules of thumb to keep from making sure you don’t over hype.

1. Be sincere and truthful.

2. Be direct and engaging but intentional with moderation and self control.

3. Leave people wanting more and not filling stuffed.

You could also say that Pink Ponies is a great case study in the power of media over the mind. You may find yourself feeling as if you were at the greatest birthday party ever even though in reality… there was nothing earth shattering about it. Over hyping every single event, talk, or activity will put you in a place where when you really need students or people to participate you will find yourself with followers who no longer listen or believe.

Here are the elements to avoid abusing when creating hype.

1. Stating a simple challenge in terms that demand suspense and buy in.

2. Make common practices sound like mountainous moments.

3. Convey strategy as mastered and preconceived even if it was uncertain.

4. Keep people focused on the small picture allowing them to only see the things you want.

5. Music is the best kept secret of crowd control. Make sure it crescendos in the moment of the highest need of buy in.

Now you have the ability to make the average person follow you anywhere you want them to go. But if you take them to a place that is disappointing or that betrays your efforts through cheap media antics be ready to see your group’s disdain and fallout.

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  1. Jonn McDaniel January 14, 2011 at 10:05 am #

    Love this! Looks like every church post-event video that we produce. Why does the church celebrate mediocrity so beautifully?

  2. chadswanzy January 14, 2011 at 10:36 am #

    Stories of repair, renewal, and obedience are just too boring maybe. I don’t know?! I think that’s why Formula 1 race cars are street illegal. Just cause you have the power doesn’t mean that it belongs everywhere.


  1. Tweets that mention HOW TO KEEP FROM BUILDING TOO MUCH HYPE | youth leader stash -- - January 14, 2011

    […] This post was mentioned on Twitter by Chad Swanzy. Chad Swanzy said: How to avoid over-hyping an event or how to know if you're about to turn people off. #younglife #youthministry #church […]

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