Isn’t it great that technology has made just about anything possible? You can purchase an HD Flip camera and do some pretty awesome stuff. What might not be so easy is deciding what’s awesome. I wanted to share with you a few tricks in making sure you’ve got the best things coming for your students.
1. Keep it short. If you’re doing a bumper for a teaching series or even an activity promo you really need to challenge yourself on building a piece that is less than 45 seconds.
2. Use the right music. This sounds intrinsic but often times we get excited about what “we” like as adults and don’t ask ourselves the right question. Is this what I like or is this something the students will like? If you don’t know just ask them.
3. Leave them wanting more. It’s not a good video if it doesn’t call them to movement. You don’t want to make them decide in 30 seconds you just want them to look. Seriously… “What is that?” Is a very powerful video question that you are shooting for.
4. Vary the visual. Close ups, action, color, and angles in vast quantities are your friend. Use them all.
5. Look to culture. They spend millions of dollars to target and reach your audience. They don’t waste money or throw things out half heatedly.
Watch this and see how it compels you.
If you’ve got any great tips yourself I would love to hear them. Leave a comment for the whole crew at the Stash to learn from.