Jeff Staple is one of the most influential people in street culture today. He is the founder and creative director of Staple Design (Reed Space, Nike, LVMH, Levi’s, Sony, Kia Soul) since 1997, In this conversation he talks about the creative process. (explicative warning minute mark 3:55.)

1. Depend on your team.

2. Don’t forget where you came from.

3. Believe in what you’re doing.

4. Don’t look for approval from others.

Brand RMX : EPISODE 2 pt 2/2 from R+I creative on Vimeo.

“Don’t look to the approval of others for your mental stability.” – Karl Lagerfield

“I don’t know what the secret to success is but I know what the secret to failure is and that’s trying to please everybody.” – Bill Cosby

h/t Hypebeast



  1. Tweets that mention JEFF STAPLE | youth leader stash -- - March 28, 2010

    […] This post was mentioned on Twitter by Youth Leader Stash. Youth Leader Stash said: This guy… "creative" probably designed your shoes #youthministry #stumin #cmconnect #smconnect […]

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